Brainstorming the launch of a rebrand and developing marketing materials.

The Welcome Standard provides a luxury recruitment experience for their clients. Together we created a plan for the launch of their rebrand, as well as stored up marketing materials and reusable templates for their future use. (Please note, while I applied the branding to create merchandise, I did not design the branding, and while I dressed him up in his festivities, I did not illustrate Harvey the heron).

Objective & Constraints:
- Contribute creative strategy and design concepts for a brand redesign launch to elevated company identity.
- Produce promotional marketing materials that reinforce new branding.
- Support development of website to improve UI/UX and brand consistency.
- Design merchandise to enhance brand visibility and customer connection.

Tools: Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Adobe InDesign, Canva, Procreate, Figma, Squarespace.